ARTICLES
on design process, tutorials, and graphic & web design
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on design process, tutorials, and graphic & web design
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I help companies to conceptualize, design and bring to life goal-oriented user experiences.
I’d like to think of myself as your digital tool-belt. I’ve got the knowledge and more importantly, passion, for a broad range of technical disciplines.
Over the last 13 years, I have had the pleasure of executing solely or working on a multitude of highly successful campaigns for many well known brands, such as Sainsbury’s Bank, SSL International (Durex), U.P.S. Intercontinental Hotels Group and American Airlines. Skilled to a high degree in the use of industry standard design tools including Sketch, Adobe Photoshop, and Illustrator. I’m also a whiz at modern front end development using a basic text editor. I’m familiar with version control such as git and know my way around a terminal and take advantage of build processors and if required, I can build a bespoke back-end using Wordpress or Jekyll.
I utilise many techniques in order to achieve maximum quality and in a timely fashion. I’m an active team member with an eye for detail and results. I’m confident communicating at all levels within a company and liaising directly with clients.
When I’m not working, you can find me relaxing with my wife, Samantha, and my two beautiful children. I like to also catch up with friends when time permits.
I explore the brand, analyze the competitive landscape and take a deep dive into analytics to better understand the overall challenge of the project.
I ask stakeholders and users questions that over the course of a conversation reveal their key motivations, behaviors, pain points and goals.
I analyze the insights from all my research to discover overall trends and actionable intelligence to identify and validate the problem to solve.
Based on the synthesis of my research and results, I diagram solutions, including global navigation, sitemaps and user flows, for various platforms.
With planning complete, I do quick sketches of the design, evolving it with each new iteration. I use Sketch and InVision to wireframe and prototype.
I test my designs with users. From studying their behaviors and what they tell me, I continue to improve the experience through the iterative process.
Great work… really strong, we will start doing more and more local marketing using digital channels.
The Amnet rich media activity has seen a very strong start. We are exceeding the anticipated CTR% across all strategies and we have already seen 174 orders including 5 post click. Average order value is particularly high on both Audience (ÂŁ82) and KWC (ÂŁ60) strategies, which shows that we are targeting and engaging with a very appropriate pool of users.
We showcased BASE online at the floor plate on the big screen. We love it, especially how interactive and engaging it is. We really like the Q&A sections. We have had interest from Airport Services to add their information. This will help us really engage with other areas of the business. Great feedback from everyone who has seen it. Thank you for all your support
I really like to search for the right tools and use them to do or communicate what it’s needed. I believe that every task has it’s own tool to make it right, being it as simple as a pencil or complex as a programming framework. It’s our duty as problem solvers to find what fits best.
During my career, I’ve used lots of tools to prototype, code or conceptualize an idea.
Figma, Sketch, Illustrator, Photoshop, AbstractApp, Zeplin, Powerpoint, OmniGraffle
Spotify, Soundcloud, Dropbox, Google Drive, Google Docs, Coffee
