Client: Alpha LSG
Role: UX, Design, Art Direction, Prototyping
Concept work on the new IFR (In flight Retail) app for Alpha LSG. By weilding Intelligent UI combined with an ecommerce heart I helped realise version 2 drafts of an already popular app in the play/app store. An idea born out of the desire to push more product to the consumer whilst they fly. A potential replacement to the current in flight magazine, the app allows one to browse seasonal products and read up on the latest celebrity fashion trends. There is a lot of opportunity in this sector with obvious technical challenges and I had to be mindful of this when designing the app.